Engaged with a security client to overhaul their brand image and launch a high-performing marketing campaign. Project started with a competitive brand audit and brand positioning strategy (written & visual). I presented the strategy to the executive leadership team to get approval and funding.

Project Shown:

Crowdstrike brand positioning audit, paid media ads and landing page.

Projects included:

• Competitive brand audit
• Brand positioning strategy
• New written and visual brand content
• Creation of paid media banners
• Campaign themed landing page
• CX/UX consulting for web strategy

Project Role:

UX/CX Director

Executed the full competitive audit and worked with internal creative resources to build out media content.