Branding is my passion. I have helped several global companies progress their brands to help keep customers engaged. Ranging from complete rebrand to evolution of existing.

Project Shown:

Rebrand of the House of Brands for BSG and new written and visual brand positioning strategy.

Projects Included:

• Full competitive brand audit
• Strategy and positioning
• Logo design
• Creation of new visual style
• Writing a brand guideline
• Brand launch campaign
• Branded events
• New ecosystem of websites, including ecommerce

Project Role:

Creative & Brand Director

Lead internal creative resources as well as outside agencies.