Project Overview:
Developed a brand video commemorating Rahr Corporation’s 175th anniversary. Initiated by delving into marketing archives for inspiration from historical materials. Utilized provided milestones and pivotal moments to draft a structured outline, subsequently transformed into a scripted narrative. Collaborated closely with executive stakeholders and the agency, iterating through multiple rounds of revisions to achieve the ultimate final product.
Project Tasks:
- Developed an anniversary brand ID (logotype)
- Executed new packaging for anniversary year
- Created custom swag for customers and events
- Produced a brand heritage video from inception to completion
- Crafted script and storyboard
- Curated clips and graphics
- Collaborated with agency on initial edit for executive review
- Orchestrated voice-over selection and direction
- Engaged as creative director alongside the agency to refine and finalize the video’s cut
