Engaged with a security client to overhaul their brand image and launch a new website. Project started with a competitive brand audit and brand positioning strategy (written & visual). I presented the strategy to the executive leadership team to get approval and funding. Then lead design and development teams to execute a complete website overhaul.

Project Shown:

Fortinet new website.

Project included:

• Competitive brand audit
• Brand positioning strategy
• New written and visual brand content
• Wireframes and Journey Mapping
• Creation of website
• CX/UX consulting for web strategy

Project Role:

UX/CX Director

Lead internal creative resources and client resources to executed the full website project from design to development.