Branding is my passion. This project started with me consulting the client on branding and how to execute a competitive audit. I lead their internal design team through evolving the brand to stand out in the market and established a brand guide. I built a creative team and lead the efforts to create a brand new website

Project Shown:

CanCraft website build from the ground up. Website architecture, written content, visual content and brand elements were all created during the project.

Project included:

• Consulting on competitive brand audit
• Consulting on brand evolution
• Creation of brand guidelines
• Wireframes and Journey Mapping
• Creation of website
• Setup of website lead generation and marketing automation

Project Role:

Creative & Brand Director

Lead client resources and outside agencies.