Project Overview:
I partnered with a security client to revamp their brand identity and kickstart a top-tier marketing campaign. The project commenced with a thorough competitive brand audit and the formulation of a comprehensive brand positioning strategy, encompassing both written and visual elements. I then presented this strategy to the executive leadership team to secure their endorsement.
Project Tasks:
- Conducted a competitive brand audit (written and visual)
- Advised on brand strategy and positioning
- Developed new brand assets
- Developed digital banner ads and landing page
