Goal:
Strengthen and expand the brand’s presence in a competitive market by enhancing consistency, clarity, and reach across all touchpoints.

Drove 360 leads and $7.5M in new revenue

Approach:
Led internal teams in evolving the brand beyond its original logo, starting with competitive analysis to identify gaps and opportunities in the market. Expanded both written and visual elements of the identity, establishing comprehensive brand guidelines to ensure cohesion across channels. Designed and developed a new website to reinforce the brand’s positioning and deliver a more engaging user experience.

My Role: Executive Creative Director

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Project Tasks:
Brand Audit & Strategy: Conducted a competitive audit and advised on brand positioning based on market insights.
Visual Identity Development: Designed a new brand identity to reflect strategic direction and audience needs.
Creative Asset Execution: Produced digital and print marketing assets to support brand rollout and communications.
Website Design & Development: Built a responsive website aligned with the updated brand identity and user needs.
Video Production: Created a customer success video to drive engagement and reinforce brand credibility.