Project Overview:
Sourced data from various channels to determine necessary branding actions. Collaborated with an agency to orchestrate a thorough rebranding effort for Digital River. Utilized internal design resources for logo creation. Subsequently, adapted the finalized parent branding to MarketForce, the digital agency. Developed brand assets for three brands and generated new marketing and web materials.
Project Tasks:
- Logo Design
- Developed a new brand identity (logotype and pattern)
- Created comprehensive written and visual brand guidelines
- Executed a brand launch campaign
- Developed digital and print marketing assets
- Revamped website design and revised architecture
