Goal:
Rebrand Digital River and its sub-brands to strengthen market perception, align internal identity with external storytelling, and build brand equity to attract acquisition interest.

Generated $900k+ in pipeline and multiple offers acquisition 

Approach:
Leveraged multi-source data and stakeholder insights to identify brand gaps and opportunities. Partnered with a creative agency to lead a full-scale rebrand, using internal design talent for logo development and visual identity creation. Extended the new parent brand across sub-brands including MarketForce, ensuring consistency through refreshed assets, messaging, and web materials. Delivered a unified, acquisition-ready brand ecosystem across three entities.

My Role: Creative Director, UI/UX Designer

Project Tasks:
Logo Design: Created a distinctive logotype and brand pattern aligned with the strategic positioning.
Brand Guidelines: Developed comprehensive written and visual standards to ensure brand consistency.
Launch Campaign: Led execution of a multi-channel campaign to announce brand.
Marketing Assets: Produced high-impact digital materials to support ongoing brand engagement.
Website Redesign: Built website and content to reflect the new brand and improved user flow.