Project Overview:
Compiled data from diverse sources to assess the required brand exercise. Developed direction and launch strategy. Collaborated with internal and external teams to implement a comprehensive rebrand and consolidation of the House of Brands for BSG (Brewers Supply Group). Completed within an 8-week timeline to align with tradeshow launch.
Project Tasks:
- Conducted a competitive brand audit (written and visual)
- Devised brand strategy and positioning
- Conducted stakeholder and customer interviews
- Developed a new brand identity (logotype, logomark, and pattern)
- Created comprehensive written and visual brand guidelines
- Executed a brand launch campaign
- Designed an entirely new booth concept and properties
- Developed digital and print marketing assets
- Revamped website design and revised architecture
- Designed modern branded packaging (including suppliers)
- Produced a brand video
