Project Overview:
I collaborated with a security client to transform their brand identity and introduce a new website. The project kicked off with a rigorous competitive brand audit and the crafting of a comprehensive brand positioning strategy, encompassing both written and visual components. After presenting the strategy to the executive leadership team to secure approval and funding, I took charge of leading design and development teams to implement a complete website overhaul.
Project Tasks:
- Conducted a competitive brand audit (written and visual)
- Advised on brand strategy and positioning
- Developed new brand assets
- Revamped website design
- Created customer journey mapping
- Revised architecture & navigation
- Built prototypes for all primary templates and their enhanced functionality
- Built mock ups with new UI
- Advised development team on coding
- Provided ecommerce consultation
