Goal:
Streamline the user journey and increase conversions by eliminating friction and clarifying key decision points across the shopping experience.

Approach:
Conducted a full audit of the e-commerce site and mobile app to identify performance blockers and UX gaps. Translated insights into targeted recommendations, wireframes, and redesigned page structures that reduced visual noise and prioritized high-conversion actions. Delivered polished mockups for desktop and mobile to support a more focused, intuitive shopping flow.

My Role:
UI/UX Designer

Project Tasks:
UX Audit & Analysis: Identified usability issues and performance gaps through a full site audit.
Insight Translation: Turned findings into clear, actionable design improvements.
Wireframe Development: Created wireframes to map out key updates.
Responsive Design Execution: Delivered polished mockups for desktop and mobile.