The Christensen Group

Industry: Real Estate & Marketing Detail: Brand Expansion & Print Assets

Project Overview:

Partnered with a leading luxury real estate firm to expand their brand identity beyond just their logo. Produced a comprehensive brand guide to establish visual consistency, selecting primary and secondary fonts, as well as a complete color palette. Developed in-use graphics to assist the client in choosing the colors that best fit their needs. Subsequently, extended the brand identity to print materials. This project is on going.

Project Tasks:

  • Developed a new brand identity (fonts & color palette)
  • Created comprehensive visual brand guideline
  • Designed new print materials

The Village:

My role:

  • Brand Identity Design
  • Brochure Design