Project Overview:
Led internal teams in enhancing and broadening the existing brand. Conducted competitive analyses to identify market opportunities. Extended the written and visual brand elements beyond the logo. Established comprehensive brand guidelines. Developed a website to reinforce the brand’s presence.
Project Tasks:
- Conducted a competitive brand audit (written and visual)
- Advised on brand strategy and positioning
- Developed a new brand identity
- Developed digital and print marketing assets
- Developed a website
- Produced a customer success video
