Project Overview:
Collaborated with a real estate marketing group to create their brand identity. Commenced with in-depth research and stakeholder interviews. Developed multiple logo concepts and refined them until the final design was approved. Produced a comprehensive brand guide to establish visual consistency, selecting primary and secondary fonts, as well as a complete color palette. Subsequently, extended the brand identity to a website design.
Project Tasks:
- Logo Design
- Developed a new brand identity (logotype and pattern)
- Created comprehensive written and visual brand guidelines
- Executed a brand website
