Hello, I am Krystle.
About me
Focused on creating boss brands and experiences on a beer budget.
22+ years of extensive global experience in building a bridge between the brand and the customers. Creating brand strategies tailored to your unique business goals and your customer needs. Executing logos, brand identities and marketing content. Using data and insights to optimize your digital channels and physical experiences. Aimed at boosting your customer engagement, order value and retention. My versatile industry expertise spans Pro-audio, Technology, Gaming, Healthcare, and Food & Beverage.
My Clients
Realms I specialize in
Brand Strategy & Identity
I help companies build or reshape their brand perception with customers. With a broad range of experience, I support both established corporations and emerging startups, and everything in between. My brand strategies are tailored to each company’s unique needs, leveraging data-driven insights and aligning business goals with customer expectations. The brand identities I create capture attention and turn customers into loyal advocates.
User Experience
I turn insights into actionable strategies. By analyzing user engagement across multiple channels, I help you create deeper, more meaningful connections with your audience. After the analysis, you’ll receive a comprehensive visual report highlighting pain points in the customer journey along with practical recommendations. From journey mapping to layout tweaks and wireframing, I provide customized solutions to enhance user interactions.
Customer Experience
I leverage my eCommerce expertise to help your business convert users into customers. By analyzing data, I identify gaps in your conversion flows and create strategies to improve customer retention. In areas with high disruption risk, I develop optimization plans executed through testing to ensure smooth and effective improvements.
Wanna get creative?
Read my career journey in my resume or complete the contact form provided
Drop me a line!
If you are interested in working together, please reach out.